When I began the project, OnLabor already had nine years of editorial content, all of which needed to be intuitively-and-confidently expressed through the new layouts.
One of the client’s main goals was to build a new feature for threading together timelines of presently urgent issues. These would be a convenient primer for readers looking to quickly understand hot-button labor issues.
I pulled this off through a combination of Custom Taxonomies, Custom Meta Fields, and the miracle of ACF repeater rows.
The home page employs animations and scroll effects to entice and reward readers for scrolling just a little bit further.
A critical piece of the redesign was a maturation of its wordmark. I leveraged Klim’s THE FUTURE, whose fusion of postmodern wit and dependable legibility fit OnLabor’s tone perfectly.