The Roosevelt Institute

Précis: Does the conventional wisdom about skills training—that it necessarily boosts the working class’s earnings prospects—show up in the real world? The Roosevelt Institute, a widely-respected think tank in New York, decided to find out. I designed the microsite for their landmark report, and did so by marrying their brand colors & typography with the (actual) Roosevelt-era’s trove of public art.
Services: Information architecture, visual design, front-end development.
Link: Live site

I felt it important that the report’s graphs & visualizations were integrated with the storytelling of the text. JS and CSS work in concert to embellish those data.

I mined the Library Of Congress’s and National Archives’s digital treasuries of photography to ground the reading experience.

Certain key themes reappear throughout the source text. I designed a system of using color coding to denote these themes, pulling the hues from the client’s own style guide.

Lush collages of public-domain imagery—from an *earlier* age of skills training—retain our reader’s attention.

This animated visualization did not exist in the source text. Instead, the manuscript described this phenomenon through static data tables. Out of a desire to make it as lucid as possible, I proposed a different—more explicitly narrative—approach, which the client blessed.